2027

By  Lily Gordon According to Inc., the top five industries that artificial intelligence will disrupt by 2027 are healthcare, marketing, lifestyle, transportation and finance. Those are all fields that employ a large number of public relations practitioners and, in turn, will need those PR professionals to understand how to communicate new AI-focused stories.  So, how can communicators begin to wrap their minds around AI? How can we begin to look at organizational stories with an AI lens? And then maybe from a basic level, what about AI actually matters in the bigger picture? 

By Lily Gordon Within this blog, I've written in-depth about the various ways artificial intelligence will shape the public relations  industry. One major theme that I haven't discussed yet is AI's own PR problem in the mainstream media. Aside from fairly tech-oriented groups, AI still has a layer of mystery and unknown to it. People can't help but think of The Terminator or  Westworld  and the scary implications of hypersmart, human-like technology. How can the AI field address this major image issue?  Skynet in the movie The Terminator is one example of   humans' wariness and fear towards AI. // Photo credit Flickr CC Address automation internally  People think with their pocketbooks. It's true with politics and it's true in the broader world. Once someone hears they'll lose their job to a machine, it's tough for them to feel positively about the machine. There's been a lot of noise in mainstream media, be it on the nightly news o...